Opening of a stationery store It is no secret that the success of business activity largely depends on how relevant the idea is for the business. If you evaluate all modern startups for resilience to the crisis, then a business based on the sale of office supplies will certainly receive a high score. The demand for these products remains practically unchanged, despite the economic instability. The target audience of businesses selling stationery is numerous and varied: they are parents of preschoolers, schoolchildren, students, office workers, and many others. Moreover, this group of goods constitutes a separate item of expenses for any company. Therefore, if you are a beginner entrepreneur and are looking for a suitable idea for starting your own business, we suggest you learn how to open a stationery store from scratch. How to start a stationery business Before starting your own office supply store, you should carefully study your main competitors and draw up a detailed plan for starting a business.
The level of competition in this area is quite high. Therefore, in order to get your customers, you need to either offer a unique range of products, or affordable prices that will be lower than in other stores. However, there is a third option - concluding a franchise agreement with a well-known retail chain. The stationery franchise is interesting because by purchasing it, you get an almost ready-made business model that you only need to adapt to the conditions of your region. The special appeal of a franchise is that you start working under the name of a well-known brand and from the very first days you get loyal customers who trust it. The sequence of actions when opening your store from scratch and for a franchise will differ slightly, but there are several stages that you will need to go through in either case: Finding space for a store Paperwork and choice of tax regime Purchase of equipment Hiring staff Assortment formation Advertising campaign It takes an average of two to three months to open a retail stationery store, depending on the size of the start-up capital and what retail space will be used. Premises for a shop When choosing premises for a store, it is worth starting from the target audience. Who are the main buyers of office supplies? Children and their parents. The neighborhood with preschool and school educational institutions will be successful for a point selling stationery. The entrepreneur will also benefit from the proximity to the store of large business centers. It is advisable to rent a room on the ground floor. If we consider renting premises in a supermarket or a shopping center as an option, then the neighborhood with grocery and household departments, as well as with stores of goods for children, will be favorable. The minimum area of the trading floor is 10 sq. m. Even in such a small space, all the most popular groups of goods can be placed, and at the same time, customers will not have the feeling that they are in a cramped closet. If the budget allows, then, of course, it is advisable to rent a more spacious room. The standard area of a separate stationery store is from 40 to 60 square meters. m. In addition to the trading floor, the store must have a warehouse, a bathroom and a staff room. An important point when choosing retail space is their assessment for compliance with sanitary legislation. When negotiating with the owner about the lease, check with him for the availability of a sanitary and epidemiological conclusion on the premises. In addition, you will also need an opinion from the local authority of the Ministry of Emergency Situations on compliance with fire safety standards. Don't forget about advertising. It is necessary to provide for the possibility of placing advertising structures on the facade of the store, above the entrance or at the entrance. Registration of a company and the choice of a taxation system The stationery business does not require licenses or other special permits. Basically, all you need to get started is to register a business with the tax office. Of all the existing organizational forms, it is better to choose an individual entrepreneur (individual entrepreneur). In special cases (for example, when buying a franchise, if required by the franchisor), you can register a limited liability company. According to the current (as of 01.01.2020) classifier of economic activities OKVED, the activity code suitable for the sale of stationery as a business is 47.62 "Retail trade in newspapers and stationery in specialized stores." It is this code that should be entered into the application for registration of entrepreneurial activity. When submitting documents for registration, you should choose the simplified taxation system (USN) with a rate of 15% and fill out the corresponding notification in the prescribed form. Both tax regimes will allow you in the process of doing business to significantly simplify interaction with the tax service and reduce the amount of mandatory payments. Read what is the amount of the single tax for an individual entrepreneur, as well as what taxes the individual entrepreneur pays on a simplified tax system. Point of sale equipment The next step is to purchase equipment for a stationery store. The standard set for the trading floor will include: Shelves with shelves and perforated panels Showcases Counters Stands and racks Cash desk or reception Hooks, stands, booklet holders, price holders, shopping baskets and other little things In addition to shopping, you will need to buy storage equipment: you will need sturdy racks. You will also need office equipment, cleaning equipment, etc. It is advisable that your store has a multifunctional device (printer-scanner-copier). This will allow you to earn extra money on the services of photocopying, printing text, scanning documents and photographs. Store staff If your store is small (the area of the sales area is up to 20 sq. M), then you will not need many people to serve customers. It will be enough to have two sales clerks. In this case, you can use the traditional over-the-counter sales method in combination with the open display method. If the retail space is larger, it is advisable to use the self-service form. In this case, you will need additional employees (at the rate of 1 seller per 20 sq. M. Area) who will advise buyers and monitor the safety of goods. Commodity content Approaching the issue of assortment formation, it is advisable to choose one specialization. Conventionally, all office supplies can be subdivided into school supplies and office supplies. It will be too expensive to cover both directions at once. Experienced entrepreneurs do not recommend purchasing goods that are too cheap. It is advisable to choose something in between: high-quality and inexpensive. Please note that prices in your store should not be higher than those of your nearest competitors. You shouldn't buy many varieties of the same product. For a start, three are enough: cheaper, more expensive and average in price. Do not ignore groups of goods that are in seasonal demand, for example, school backpacks, diaries, etc. But it is not worth purchasing such goods in large quantities either. Advice: if the budget allows, include in the assortment souvenirs, books (children's educational literature is especially in demand), goods for designers, artists, etc. All this will help increase the volume of sales. It is best to purchase goods at large regional wholesalers, visiting them in person, or ordering via the Internet. Do not rush to purchase goods from the first wholesaler that comes across to you, consider several (at least five) offers, compare prices, delivery terms, a system of discounts, and only then make a choice. Advertising The stationery business, like any other, needs competent advertising support. There is no need to invest large sums in the advertising budget. It is enough to spend money on a bright, attractive signboard, order a small amount of printed materials (for example, flyers, discount coupons) before opening, and provide contextual advertising on the Internet. It would be useful to create your own website, or even better - an online store. But if the start-up capital is not enough, then this step can be taken in the future, as soon as the store starts to make a profit..
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Tapscott (1998 and 2008) argues that the pure generation of young people born after 1983 is different from any previous generation because they have been exposed to digital technology in their daily lives, and that this has a profound impact on their attitudes and approach to learning. ... Tapscott argues that changes in technology have inevitable implications for learning and that education must move from a teacher-centered approach to a student-centered approach ( Going to university has become much easier today).
A related argument using the term Digital Natives has also had a broad impact on educational thinking (Prensky 2001 and 2001a). Prensky argues that digital natives are part of a process of discontinuous change: You might even call it a "singularity" - an event that changes things so fundamentally that there is no turning back. (Prensky 2001, p. 1) Prensky argued that there is a gap in education between “digital natives” and “digital immigrants” who retain the “emphasis” of the pre-digital era. In a recent article, Prensky suggested that the distinction between digital natives and immigrants would become less important (Prensky 2009). However, both Prensky and Tapscott argue that changes in technology have led to a generational gap. A recent UK report noted that “students are 'digital natives' - they grew up on ICT and look forward to using their own equipment at the university” (JISC 2008, p. 7). This view is not generally accepted, and other researchers have pointed to some notable differences in this generation of students. “In terms of how academic information was searched according to student baseline characteristics, there were also some notable differences between students ... For example, female students were significantly more likely than male students to report looking for information on university studies / assignments. ... Conversely - and just as important - no significant differences were noticeable in terms of student ethnicity, age, grade, or education in terms of grade A grades. Perhaps the most notable differences were in the subject discipline (Selwyn 2008 p17-19 ). This paper examines whether there is a distinct generation of the Web among first-year UK university students and whether there are significant gender or disciplinary differences. Elsewhere, we report elements related to collaboration and social media use (Jones and Ramanau 2009), and these findings suggest a need for a more detailed analysis of gender and discipline. Gunn et al. (2003) concluded from a longitudinal study of gender that: “It has been determined that gender access and computer literacy levels among the student population are becoming vanishing issues, and that male and female users tend to take different approaches to the use of technology, that is, research and development, rather than practical and instrumental "(Gunn et al. 2003, p. 27)". Our research confirms that gender disparities still exist, and they continue to affect ownership and access issues, despite narrowing the gap. Research conducted by US students in the ECAR program shows that in terms of skills with the main applications used for learning, there was little gender difference, with men and women reporting similar skill levels for most applications (Salaway et al 2008, p. eleven). ECAR's study also found that age was a significant factor in terms of the use of what they describe as communication and collaboration technologies such as text, instant messaging and social media (ibid., P. 49). As in the ECAR study, we show that gender remains significant for self-esteem in some areas, but gender is less important than age. Our research suggests that we must be careful when distinguishing between specific generations because while there are age differences, there are additional factors that differentiate learners, in particular gender and disciplinary differences. We find significant differences related to age, but reluctantly conclude that there is a clear disparity between the networked generation of digital natives and high school students.. Home improvement is a whole industry that does not stand still, but, on the contrary, is actively developing. And if earlier wallpaper was practically the only solution for decorating walls, now they prefer to decorate walls with paint. There are a lot of different paints and varnishes on the market for these purposes, one of them is wall paint with a silk effect.
The composition and types of such paint Applying paint to walls is a responsible process, because the result should be not only aesthetic, but also safe and practical. It is not surprising that silk effect paint is of interest to many in terms of composition. It's quite simple: acrylic resin; pearlescent pigment; water. Thanks to the last component, it is safe to apply such paint in a living room. The base is acrylic, which binds water and pigment, preventing them from spreading. This paint becomes "silk" thanks to the pearlescent pigment, which forms on the walls the overflow characteristic of natural silk. Light, falling on the walls painted with it, is refracted and begins to play with thousands of overflows. Silk effect decorative paint for walls and ceilings is available on the market in several forms: pearlescent effect with metallic notes, which must be applied in several layers to make gold, silver or bronze shine on the wall; the effect of wet silk or chameleon, which allows you to get iridescent play in the room; mosaic designed to decorate interior details due to the granular coating that it forms. silk wall covering Advantages of "silk" wall painting Wall painting with brushes, which gives a coating of this type, has undeniable advantages: You can apply it in different ways and get a different effect: wet silk or heavy velvet. The design of the room turns out to be spectacular. This product is safe and environmentally friendly. Has a variety of colors. Long service life. Resistant to moisture, fire and mechanical damage. Easy to apply and dries quickly. How to apply? A "silk" wall can be made not only at home, but also in an office, restaurant or other room. But the most common place of application remains living rooms, bedrooms and dining rooms. To make the walls after painting more resistant to moisture and damage, they are covered with a layer of varnish. The silk coating will reveal itself in full only if the technology for applying and preparing the walls has been followed. Important! Paint with a silk effect should be applied to perfectly flat walls, so it is better to entrust the preparation to professionals. After the walls are perfectly flat, they are covered with a layer of primer, which will increase the adhesion of the paint and extend its life. After the primer has dried, they begin to apply a layer that will be the base. And then the technology depends on what effect you want to get, but most often they stop at two layers, the last of which will be textured. Options: classic, wet silk and wrinkled silk Such a coating is applied in one of three main ways or by combining them with each other: Classic. To obtain the effect of classic silk, a Venetian trowel is used. After the walls are leveled and primed, the walls are decorated with a base coat, on which the texture is immediately created. It is usually minor. And now, after 4 hours, a classic silk is formed with a trowel. Movements do not need to be streamlined, on the contrary, they should be chaotic on a wide scale. Wet silk. The paint for it is immediately applied with a special washer or a plastic trowel. The preparatory process remains unchanged. Then the base is applied and allowed to dry for at least 3-4 hours. The second layer is applied in a circular motion using different radii. This pattern from different angles will give different play. Crumpled silk. It requires a velor roller, a sea sponge and a plastic spatula. The finished and completely dried surface is covered with a base, for the application of which a velor roller is used. This layer is allowed to dry for a couple of hours and the formation of the pattern is completed with a sea sponge with the application of a new layer of paint. At the same time, the movements are chaotic. Finish by randomly smoothing the pattern with a plastic spatula. It is very important to make all movements continuous and rotational, this is the only way to get the desired crinkled silk effect. |
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