The technique “We will pay you”
Online stores are trying to give out the maximum number of discounts in any way in order to return customers back. But this is not the most effective way. Because the value of the discount is greatly reduced. Imagine you are going to learn English. We found a cool online school, chose the course that suits you. And suddenly on Google find this training on torrents. Download it and ... Slaughter. That is how it works. Agree, any product loses value if the customer gets it for free. You would study the course from cover to cover if you paid the full price for it. With deals like slick deals website for discounts, the exact same thing happens. You can give the client a discount for the previous purchase, but the probability that he will use it is minimal. It will be much more effective to make a person earn his discount. Its value will automatically increase. How to implement it: Survey discount via coupons. Invite users to answer a number of questions. Ask what will really be useful to you in the future. Take an interest in everything that may come in handy in the further formation of the assortment and the creation of marketing offers. Discount for feedback. Customer feedback indicates the quality of your work. The more positive reviews, the more confidence in your brand. Ask clients to write detailed comments for extra rewards. The main message of the technique is this: a free discount is absolutely priceless for the client. But if the buyer earns it by his own efforts, most likely he will return to you again. The technique of “Buy more, pay less” A cumulative discount system can work just fine for your business. Depending on the positioning. In this case, it is necessary not only to “hook” customers with the opportunity to buy goods cheaper, but also to interest them additionally. Community positioning may work, depending on what exactly you are selling. Create an affinity club. See how it can be arranged: Resale technique Try to highlight the main advantages of your community at the entrance. First, indicate the differences in terms of accumulating discounts: But here you need to make it clear that saving is only a secondary advantage of joining your club. Generate content for your audience. Write articles, shoot videos. Try to study the main questions of clients on the topic of your business and give answers to them. For example, we sorted out a clothing store. What content can be given to customers? Teach them to choose clothes according to season, to combine colors with each other, to choose the right size and so on. Invite experts and opinion leaders to your club. This will greatly increase brand loyalty. It is important that clients really feel in a closed community. Give them the opportunity to communicate with each other. Any methods will do. Create a chat for your club members on Telegram or a private group on Facebook. Regularly encourage users to be active: ask questions offer extra rewards for the most active participants, conduct polls. By the way, the information received can be further used for their own purposes. For example, when you find out which of the new products is most liked by the majority of the audience, you can make relevant individual offers to your customers. Technique “It's time” Regardless of the specifics of physical goods, any business has its own seasonality. Studies show that on New Year's holidays, sales increase dramatically in almost every store. Think about holiday marketing. While your competitors are preparing for the winter vacation, plunge into work. Believe me, it's worth it. You will take several big steps forward during this time and get a lot of regular customers. Make current offers. Choose the goods that are suitable as gifts. Email the collection to customers. Create stocks. A holiday is a good reason to attract visitors with discounts. At this time, they are fully justified, so no doubts and suspicions will arise. The argument is iron. Make a time limit. This is an additional trigger. The commonplace phrase “Hurry up to buy this year” can be decisive for many products. Conclusion While you read fashion articles about Cross-sell and Up-sell and try to figure out what this means, your competitors are selling additional products to the full. Stop learning! Take and implement! Choose from the list of techniques that are exactly right for you, and turn customers into regular ones.
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