Surfers will tell you that there is nothing better than paddling a wave, catching it and riding it all the way to shore. It's the thrill of seeing an opportunity, seizing it, and reveling in knowing that you've just accomplished something truly amazing.
Marketing a startup is a bit like learning to surf . You are waiting for the perfect wave as if your business is starting to do well and people are buying your product so you can profit from it and be successful. But just like learning to surf, you need to approach marketing strategically. Going forward without a clear, well-thought-out plan almost always leads to failure. Instead, you have to wait for the right opportunity to show up on the wave. And even we fail, we must Don't be drowned in the sea of possibilities. When you look at this photo, what do you see? What stands out is the number of waves to surf. Some are bigger than others, but the possibilities are endless. Marketing a startup is no different from this image. You have an ocean of opportunities to engage your customers. For example, you can use social media, your blog, or email as channels to market your product to a large number of people. But just because you have so many choices doesn't mean you have to use them all. Different marketing channels work for different businesses. Choose the channels that will help you achieve the goals you set for your marketing. For example, depending on who you have identified as your target audience, your marketing might be invisible to them on certain channels. Take the example of social media. With so many platforms to choose from, each one attracts different types of users. If we look at the age distribution on popular platforms, we find that the age of users varies across the country: If your core demographic is 18-24 year olds, then you need to be on Snapchat. Facebook and Twitter are great, but because 18-24 year olds don't spend a lot of time on them, you'd be missing out on a golden opportunity to target this demographic. Finding the right platform "requires better brand alignment, thoughtful social conversations, and meaningful connections with your core group of brand loyalists." As a startup you can't afford to do everything, you have to find the option that gives you the most bang for your buck. Get to know your target audience Even with tons of possibilities in front of you, when you have a clear idea of your target audience, you're in a better position to target the channels that will have the most impact. How to concentrate? Create buyer personas. Here's how to do it: Use a tool like Clearbit to track the types of people who visit your website . Then use Segment to feed the data into an analysis tool like Amplitude. Use data about the user's location, contact details, social media platforms used, etc. to segment customers and create personas. Survey of current customers . Email customers and ask questions about their preferences. You can also use this information to learn more about customer behavior. Update contact forms . Update the fields on your website's contact forms to include information that you can use to segment and group similar customers. Organize online interviews . Engage with customers on different social media platforms. Take the opportunity to get to know some of your clients on an individual basis. Use the data you collect to create buyer personas , then give each one a name so they're easy to identify. With your personas, you can choose the right waves to ride based on what resonates in each group. So instead of targeting everyone through social media, your blog, and your email, target each person based on where they're most likely to see your ads. For example, a person may prefer to receive emails, so the majority of their marketing should be done by email. When your ads are seen by the right people, you are more likely to get a higher conversion rate and higher income. Which is the key to the survival of start-ups. Read More https://pkplanetdotcom.weebly.com/blog/what-to-see-and-do-in-new-york https://pkplanetdotcom.weebly.com/blog/which-hand-do-men-and-women-wear https://pkplanetdotcom.weebly.com/blog/overview-of-stationery-store-opening Wait for the right wave Surfers don't rush to the first wave they see. They are waiting for the right one so as not to waste their energy and the strength of their arms on waves that will not give them the desired results. Surfers learn to be selective. If surfers are not correctly rating the wave, this is what can happen when they paddle and try to ride it: They fall. In addition, when a surfer comes for air, he is struck by a second wave which again drags him underwater. To get the most out of your marketing, a better approach is to save your energy and be selective. This means that you have to know how to choose a channel that you can use in the long term. If we look at social media again, the buyers you've created will tell you which customers prefer to hear from you on social media. But just because these customers are on social media doesn't mean you send them across all or one platform. For example, there is a lot of hype on Facebook, but if your target audience is not a millennial, you are wasting your marketing time and budget. Choose a platform that effectively conveys your message and will be seen by the right people. Social media board This table shows the breakdown of social media users, what type of content works best on each platform, and why users choose each platform. What's interesting to note are the details in the last column. Not only does it tell you who uses each platform, but it also highlights important takeaways that businesses can use when choosing a platform. For example, users spend more than 20 minutes a day on Facebook. This is a huge marketing opportunity for these users. Evaluate channels before validating To be selective about which channels you choose to market on, you must first establish certain criteria. Here are some questions to ask yourself to get started. What do you hope to achieve by using a specific channel? Do you want to stimulate lead generation? Increase retention? Will specific channels help you reach the right customers? What is the potential ROI? Is this option worth the investment? Is there a way to track marketing attribution? In other words, can you check if your spending has been effective? Learn from your failures and straighten up Many companies choose channels because they seem like popular choices, not because they've tested them beforehand and seen the results.
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